As of 2016, the athleisure industry has grown to a market share of over $270 billion dollars. With an influence and reach so far and wide, one must wonder, what exactly is athleisure and why should I care?
Athleisure is a combination of athletic and leisure wear. It unifies and form and function to offer a unique blend of performance, comfort, and looks.
Let’s take a deeper look into how athleisure became such a popular form of clothing by going over some of its key features.
- They are super convenient. For someone who’s working 9-5, it gets hard to look after smaller things. Things like having to maintain your clothes. But you don’t have to iron your leggings or dry clean your tank top, just throw them in the washer. That saves so much time and effort which is extremely valuable in today’s world.
- You can look good while being comfortable. There’s no argument here. Athleisure is designed to be comfortable while we work our butts off but unlike regular activewear, athleisure has an element of fashion. It’s a strange union between fancy and fit. But it works.
- The influencers. If you open Instagram, I can assure you that you will find someone wearing yoga pants and a crop top and if you Google your favourite celebrity’s name, chances are you’ll find them wearing some form of athleisure. This along with a growing change in lifestyle is influencing people to choose athleisure over other types of clothing.
Athleisure is the new thing in fashion and with good reason. The industry is growing and there is continuous innovation. Every year we get goodies with new features such as breathable fabric and flexible seams.
Okay so now that you are caught up on the basics of athleisure, you might have some other questions. Like…
“What Should I Wear?” Simple it may sound, but it’s not. Okay so, first up.
Sweatshirts. Everyone should have them. They’re amazing. Comfortable, look good and they’ll keep you warm and cosy in the winter.
Cropped Hoodies. Like sweatshirts, these are incredibly versatile. You can put them over a dress, jeans, leggings, pants and probably even more stuff if you’re creative. These are seriously good buys if you like getting or can’t get new clothes too often.
Tracksuits. You’re probably noticing a theme here… Yes, I am a sucker for comfortable clothing. Also, tracksuits are cute. And so easy to get the most of out of them. Just go right ahead and pick one that looks good to you.
Hats. Hats! I think the perfect way to complete a full athleisure look is to put on a hat. Even something as simple as a baseball cap will go a long way in getting you that casual athlete look. They’re also useful in the summer. Which is also a theme here. Athleisure is practical.
Leggings. You must have seen this coming. I mean, this is the icon that represents athleisure. And you probably already have them. But you can always have a better one.
Tank Tops. Again, you probably already have them in your wardrobe but no one ever said you can’t have more. I mean how good is this long-sleeve top?
Moving away from the articles of clothing, there are other things that you should know about athleisure trends. Here are some important little bits to keep in mind:
Occasion. It is of prime importance that you keep in mind the occasion that you’re going to. Your employer may be fine with wearing athleisure to work but it might not be in your best interests to wear leggings to a board meeting. It’s always a good idea to imagine yourself in the upcoming scenario wearing what you are thinking of wearing but also, don’t let self-doubt consume you.
Self-doubt. If you do, however, get yourself consumed by self-doubt, then slow down a little and try again. Put on something that is a little more neutral. Remember, generic isn’t always bad.
Materials. This is extremely important. The whole point of activewear is that it has some benefits over normal clothing but if you buy clothes that do not have those features, you’re just getting ripped off. You shouldn’t buy athleisure wear only for fashion. It should be functional as well.