Look, I am not hating on Apple but it’s one of the biggest tech companies in the world and what it does usually ends up becoming the industry standard.
You are probably aware that Apple admitted to slowing down some of its older devices. In case you’re not, December of last year, Apple admitted to slowing down its devices by “smoothing out performance” when the batteries degrade beyond a certain point. They said that they do it because it’s better to have a slower phone than to have a phone that will shut down in the middle of a task. While I have to agree, does it have to be this way?
With our current mobile technology, lithium-ion batteries start losing their capacity after around two years and with non-removable batteries becoming more and more common, consumers have no choice but to change their mobile devices every two years or less and that sounds like a carefully calculated plan by manufacturers. Because it is.
What Apple has been doing is called Planned Obsolescence and it means that an aspect or design of a product has been made in such a way that it is only useful to the consumer for a limited period of time. In other words, it’s made to fail. And it’s not just Apple that does this. A lot of major tech giants do it in some form or the other but we are talking about Apple specifically simply because of the amount of influence it holds over other tech companies.
Most companies removed the headphone jack when Apple did, they added the notch when Apple did, they added dual-camera setup when Apple did. I understand some of these things were done by other companies before but that’s exactly the point. Nobody noticed until Apple did these things and not only did they take notice – they blatantly copied Apple. That’s how influential it is.
The pricing strategy
Everybody wants a good phone and most would love to own a flagship device but not everyone can afford the high price tags that come with them. And then Apple launched the iPhone X. At one thousand US dollars. One thousand. ‘Dude, just don’t buy it if it’s too expensive.’ Dude, I won’t buy it but a lot of you will, probably already have and that shows Apple that they can sell a phone that starts at a one-thousand-dollar price tag. And other companies see that too. I am not saying that the next generation of flagships from Samsung, HTC, and other brands are all going to start at a thousand dollar price point but they can. Becuase Apple showed them it’s possible.
The repair nightmare
The theme of overcharging continues with Apple when it comes to repair. The iPhone X has a glass back and like all glass, it too can break fairly easily and If it does, oh boy.
If you haven’t bought Apple Care, you’re going to have to pay Apple about $500 for them to replace it. You can buy a new midrange phone at that price. Also, you can’t replace the glass by yourself in case you’re wondering (like you literally cannot, it’s desgined that way).
What once was
Apple was the epitome of innovation in the world of tech. With every new model they would show the world a new way of doing things but recently that’s not how Apple has been working. Instead of using their enormous cash reserves on research and development, Apple is paying higher and higher dividends to keep their stakeholders happy. Which is good but I doubt that’s how their founders would have done things.
I mean Steve Jobs was the kind of dude who had an entire department of specialists working on how to create the perfect BOX! They would unbox the products and try to find ways to increase the satisfaction that the consumers would get when they are first unboxing their device. That’s the kind of innovation Apple was meant to lead the world with, not by removing perfectly useful things. I like Apple, I like their products but lately, the things they have been doing are unacceptable for a brand that has so much history and was known to give its users the best experience in owning a mobile device.