Look, I am not hating on Apple but it’s one of the biggest tech companies in the world and what it does usually ends up becoming the industry standard.
You are probably aware that Apple admitted to slowing down some of its older devices. In case you’re not, in December of last year, Apple admitted to slowing down its devices by “smoothing out performance” when the batteries degrade beyond a certain point. They say they do it because it’s better to have a slower phone than to have a phone that will shut down in the middle of a task. But should this have to be the case? With our current mobile technology, lithium-ion batteries start losing their capacity after two years and with the new trend of non-removable batteries, consumers have no choice but to change their mobile devices every two years or less and that sounds like a carefully calculated plan by manufacturers. And that’s because it is.
What Apple has been doing is called Planned Obsolescence and it means that an aspect or design of a product has been made in such a way that it is only useful to the consumer for a limited period of time. It’s not just Apple that does this. A lot of major tech giants do it in some form but we are talking about Apple specifically simply because of the amount of influence it holds over other tech companies.
Companies removed the headphone jack when Apple did it, they added the notch when Apple did it, they added dual-camera setup when Apple did it. Android fanboys are probably already typing that all the things I’ve mentioned, other phone companies did it before, but that’s not the point. Everybody started doing it when Apple did it. That’s the point. It’s so influential.
Everybody wants a good phone and most would love to own a flagship device but not everyone can afford the high price tags that come with them. And then Apple launched the iPhone X. At one thousand US dollars. One thousand. ‘Dude, just don’t buy it if it’s too expensive.’ Dude, I won’t buy it but a lot of you will, probably already have and that shows Apple that they can sell a phone that starts at a one-thousand-dollar price tag. And other companies see that too. I am not saying that the next generation of flagships from Samsung, HTC, and other brands are all going to start at a thousand dollar price point but they can be because Apple showed that it’s possible.
This theme of overcharging continues with Apple when it comes to repair. The iPhone X has a glass back and like all glass, it too can break fairly easily and If it does, oh boy. If you haven’t bought Apple Care, you’re going to have to pay Apple about $500 for them to replace it. You can buy a new midrange phone at that price. Also, you can’t replace the glass by yourself in case you’re wondering.
Apple was the epitome of innovation in the world of tech. With every new model they would show the world a new way of doing things but recently that’s not how Apple is doing things. Apple is paying higher and higher dividends to keep their stakeholders happy, instead of using that money on research & development.
Did you know that Steve Jobs had an entire department of specialists working on how to create the perfect BOX! They would unbox the products and try to find ways to increase the satisfaction that the consumers would get when they are first unboxing their device. That’s the kind of innovation Apple was meant to lead the world with, not by removing perfectly useful things. I like Apple, I like their products but lately, the things they have been doing are unacceptable for a brand that has so much history and was known to give its users the best experience in owning a mobile device.