Hi, I’m Prakhar — strategist & designer
I am leading design and strategy at hobi.design and building props.tools, among other things.
Recent highlights
Led marketing and digital product strategy at an LA-based retailer, organizing their 3,000-SKU catalog and producing marketing collateral across web, social, and email.
Joined a California-based SaaS company as the chief copywriter on short notice to develop business messaging and marketing collateral for their rebranding and expansion efforts following a $13 million Series A round.
Business messaging for an AI weapons-detection company's website: use cases, audiences, platform and company.
Data sheets, white papers, case studies and battle cards for an attack surface management platform. Tenable acquired Bit Discovery in 2022.
Also built PROPS, an open-source library of free Shopify sections – ready to paste. No apps, theme-agnostic.
The short version
I started my career as a copywriter and used my background in business strategy to excel in content design and strategy roles.
In 2022, I took a break from copywriting, decided I wanted to do design, and went all in. I created designed and deployed my first client website, built a new brand identity, started a free design library, and achieved many more milestones on the way and since then.
Notes
- Dread It, Run From It, Content Design Arrives All the Same.Saving time or borrowing it? Why delaying content design just means more to undo.
- Proving Email is the Best Deal on Black FridayHow a 5-email sequence moved $22,500 for a dormant, unengaged list.
- Is AI Coming for Our Jobs?It might take over the world but you know, comme ci, comme ça.
- Transparency in Product DesignHow some brands use honesty and transparency to create successful products.
