hi, i’m prakhar — strategist & designer
I am leading design and strategy at hobi.design and building props.tools, among other things.
Recent highlights
Led marketing and digital product strategy at an LA-based retailer, organizing their 3,000-SKU catalog and producing marketing collateral across web, social, and email.
Joined a California-based SaaS company as the chief copywriter on short notice to develop business messaging and marketing collateral for their rebranding and expansion efforts following a $13 million Series A round.
Created a collection of free-forever design assets with over 24,000 downloads on Figma Community, eventually growing it into PROPS! — a library of customizable, theme-agnostic Shopify sections.
Embedded with a Dallas-based cloud engineering firm for three years, building their content engine from scratch — insight articles, eBooks, case studies, and white papers that positioned them as thought leaders.
Founded to cater to the needs of older adults often overlooked by mainstream CBD companies, we raised awareness surrounding hemp products and helped bring them in front of those who need them the most.
Recent highlights
Led marketing and digital product strategy at an LA-based retailer, organizing their 3,000-SKU catalog and producing marketing collateral across web, social, and email.
Joined a California-based SaaS company as the chief copywriter on short notice to develop business messaging and marketing collateral for their rebranding and expansion efforts following a $13 million Series A round.
Created a collection of free-forever design assets with over 24,000 downloads on Figma Community, eventually growing it into PROPS! — a library of customizable, theme-agnostic Shopify sections.
Embedded with a Dallas-based cloud engineering firm for three years, building their content engine from scratch — insight articles, eBooks, case studies, and white papers that positioned them as thought leaders.
Founded to cater to the needs of older adults often overlooked by mainstream CBD companies, we raised awareness surrounding hemp products and helped bring them in front of those who need them the most.
Projects
- House of Brilliant IdeasA multidisciplinary creative studio
- PROPS!Theme-agnostic Shopify Sections
- HANGAR01Interactive checklists for flight simming
- A New DawnCapabilities microsite for hobi.design
- SedimentPKMS based on the concept of Useful Knowledge
- Brilliant IdeasDesign resources with over 24k downloads
- FocusTimerA minimal desktop app to measure time
The short version
I started my career as a copywriter and used my background in business strategy to excel in content design and strategy roles.
In 2022, I took a break from copywriting, decided I wanted to do design, and went all in. I created designed and deployed my first client website, built a new brand identity, started a free design library, and achieved many more milestones on the way and since then.
Notes
- Dread It, Run From It, Content Design Arrives All the Same.Saving time or borrowing it? Why delaying content design just means more to undo.
- Proving Email is the Best Deal on Black FridayHow a 5-email sequence moved $22,500 for a dormant, unengaged list.
- Is AI Coming for Our Jobs?It might take over the world but you know, comme ci, comme ça.
- Transparency in Product DesignHow some brands use honesty and transparency to create successful products.
- MVP Without Code: 5 Ways to Create an MVP Without Any Technical KnowledgeYou don't need a technical co-founder to validate your idea. Here are 5 proven MVP models with real examples.
- Blockchain: Next Generation of the InternetUnderstanding the technology that powers Bitcoin and why it matters beyond cryptocurrency.