My name is Prakhar, I am a writer, designer, and strategist.

I am currently leading design and strategy at hobi.design and available for contract work. I enjoy framing ideas into messages, shaping experiences out of feelings, and turning instinct into process.

I enjoy it so much in fact, it’s all I’ve done for the past 8 years. I have worked in-house and under contract — on short notice and under pressure too.

Available for contract workSee my work X LinkedIn Email

01Work

My career has been a mix of freelance and in-house positions, working mostly in tech, retail, and business strategy.

Often working directly with company leadership and heads of marketing — where my ability to thrive in any environment and adapt as needed becomes very useful.

Product Strategist2024–Current
Design and Marketing Lead2024–2025
Arcion LabsCopy Chief2021–2022
Designer & Strategist2021–2022
Content Lead2020–2022
Content Strategist2019–2022
Copywriter and Strategist2019–2021

02Off the clock

A few frames from outside work. Drag the ribbon, or open one for a closer look.

03Things I believe

In friendships, work, and life in general.
Details are what separates the great from the good.
You can only know so much. The ability to learn quickly matters more.
Ups and downs are part of life. You can’t have one without the other.
If you’ve hit rock bottom, good news! The only way now is up.
If you try ten more things, you may fail at two more things.
Failures tend to stick with us more. Learn, but don’t let it get you down.
If you succeed, there are likely those who worked just as hard (or harder) as you but failed.
You can do everything right and still not succeed.
Extend the same understanding we expect for ourselves.
We are all a collection of our experiences, and different people have different experiences.
Live and let live. But if this ever-changing world in which we’re living. Makes you give in and cry. Say live and let die