
My name is Prakhar, I am a writer, designer, and strategist.
I am currently leading design and strategy at hobi.design and available for contract work. I enjoy framing ideas into messages, shaping experiences out of feelings, and turning instinct into process.
I enjoy it so much in fact, it’s all I’ve done for the past 8 years. I have worked in-house and under contract — on short notice and under pressure too.
Find my work here and find me on X and LinkedIn, or via email.
Work
My career has been a mix of freelance and in-house positions, working mostly in tech, retail, and business strategy.
Often working directly with company leadership and heads of marketing — where my ability to thrive in any environment and adapt as needed becomes very useful.

- Arcion Labs

Some things I believe in life.
Always give more than you get — in friendships, work, and life in general.
No detail is too small to matter.
- Details are what separates the great from the good.
Aptitude is the most important skill.
- You can only know so much — the ability to learn quickly matters more.
Never give up.
- Ups and downs are part of life. You can’t have one without the other.
- If you’ve hit rock bottom, good news! The only way now is up.
You can (and often will) fail. But that’s no reason to not try.
- If you try ten more things, you may feel at two more things.
- Failures tend to stick with us more — learn, but don’t let it get you down.
Luck is always part of success.
- If you succeed, there are likely those who worked just as hard (or harder) as you but failed.
- You can do everything right and still not succeed.
Most important of all, be kind.
- Extend the same understanding we expect for ourselves.
- We are all a collection of our experiences — different people have different experience.
- Live and let live. But if this ever-changing world in which we’re living. Makes you give in and cry. Say live and let die