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Prakhar Singh

My name is Prakhar, I am a writer, designer, and strategist.

I am currently leading design and strategy at hobi.design and available for contract work. I enjoy framing ideas into messages, shaping experiences out of feelings, and turning instinct into process.

I enjoy it so much in fact, it’s all I’ve done for the past 8 years. I have worked in-house and under contract — on short notice and under pressure too.

Find my work here and find me on X and LinkedIn, or via email.

Work

My career has been a mix of freelance and in-house positions, working mostly in tech, retail, and business strategy.

Often working directly with company leadership and heads of marketing — where my ability to thrive in any environment and adapt as needed becomes very useful.

  • Design and Marketing Lead2024 - 2025
  • Copy Chief2021 - 2022
  • Designer & Strategist2021 - 2022
  • Content Lead2020 - 2022
  • Content Strategist2019 - 2022
  • Copywriter and Strategist2019 - 2021

Some things I believe in life.

  • Always give more than you get — in friendships, work, and life in general.

  • No detail is too small to matter.

    • Details are what separates the great from the good.
  • Aptitude is the most important skill.

    • You can only know so much — the ability to learn quickly matters more.
  • Never give up.

    • Ups and downs are part of life. You can’t have one without the other.
    • If you’ve hit rock bottom, good news! The only way now is up.
  • You can (and often will) fail. But that’s no reason to not try.

    • If you try ten more things, you may feel at two more things.
    • Failures tend to stick with us more — learn, but don’t let it get you down.
  • Luck is always part of success.

    • If you succeed, there are likely those who worked just as hard (or harder) as you but failed.
    • You can do everything right and still not succeed.
  • Most important of all, be kind.

    • Extend the same understanding we expect for ourselves.
    • We are all a collection of our experiences — different people have different experience.
    • Live and let live. But if this ever-changing world in which we’re living. Makes you give in and cry. Say live and let die