Work
Case studies from client work and my own projects.
Alliciante JewelsLaunched in 2020 in the middle of a global pandemic, Alliciante grew to millions in revenue despite logistical challenges every step of the way. Alliciante found its rhythm quickly and settled in but as the years went by, things slowed down – what worked before 2022 didn't work anymore in this post-pandemic world.
Arcion LabsA one-of-a-kind product, Arcion filled a gaping hole in the $10 billion market for data replication and protection software. It did so by creating a cloud-native service that could deploy data pipelines for real-time data replication in seconds. But how do you explain a technology that didn't exist a few years ago?
Evolv TechnologyEvolv makes AI-based weapons detection systems for schools, hospitals, stadiums and cities. Ahead of a major redesign, Boston brand agency Ideometry brought us in to write the business messaging: covering use cases, audiences, platform and company.
Bit DiscoveryBit Discovery kept a running map of the public internet and showed companies which parts of it were theirs (and out of those, which were vulnerable). We helped communicate that message into sales conversations.
PROPSPROPS is a free library of Shopify sections. Each is one file a shop owner pastes into their theme in about two minutes, with no app or developer.
D3V TechFor the longest time, bringing about change in a business environment has meant disruption. But D3V Tech is actively fighting that narrative — proving it wrong and showing the industry the importance of change.
HANGAR01HANGAR01 is a free web app with interactive checklists for 29 aircraft in Microsoft Flight Simulator. A pilot ticks each item as they set it in the cockpit, with as much detail as they choose.
Master of CodeOne company is using conversational AI to bring chatbots back. Not as a pastime but as enterprise-grade communications solutions for billion dollar companies. And here's how they are letting the world know about it.
Smoky Mountain CBDSmoky Mountain CBD was founded to cater to the needs of older adults, something often overlooked by mainstream CBD companies in favor of younger audiences. Join us as we raise awareness surrounding CBD and help bring these products in front of those who need them the most.
Scholar’s AppScholar’s App connects students with verified scholarships. Through Moonlight Labs, I audited its site and its competition and planned Go Paperless, a series of articles that makes the case to donors for running a scholarship online.
Managed IT ServicesHow does one offer valuable information and raise awareness on the internet, without undermining their paid offerings as a service provider? This is the story of a managed services provider and its efforts to raise IT awareness across a wide variety of topics - without paywalls and without biases.