The brief
Ideometry ran the project in four sprints, with several teams working from one set of page templates. We joined for the third sprint and carried into the fourth.
Given what was at stake, each word, punctuation, and connotation had to be considered carefully. Misinterpretation was not acceptable and we left nothing to chance.
The subject
It's important to address the reason why Evolv exists and the seriousness of it. But as copywriters and strategists, it's equally important to focus on what matters at the end of the day -- security, shorter lines, and faster responses.
At the same time, anything that wasn't defensible was kept out of the copy.
Audiences
Security leaders and executives buy the same platform for different reasons. Evolv's buyer research separated them and so did the messaging across the website.
Dedicated pages for users spoke to their unique needs, experiences, and expectations.
Platform
Four products and their integrations, presented as a cohesive system designed to work together, covering far more than what individual devices could achieve on their own.
Each product described by what it does for the people at the entrance, detect concealed weapons, identify drawn firearms, alert authorities, and connect with systems already in place.
Lives at stake
It's not very often agencies are tasked with developing messaging for products that can save lives.
The stakes of this project were obvious from the start and we are grateful to have been part of this project. Thank you to the team at Ideometry for the opportunity, it was a pleasure working with you as always.
