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WorkBit Discovery

Bit Discovery

Sales collateral for an attack surface management platform

Team
TheWriterMan
Timeline
2021 to 2022
Scope
Sales Collateral, Technical Writing, Information Design
On this page
Bit Discovery sales collateral

A company can only secure what it knows it owns, and most simply don't have that as a list. Forgotten servers, old campaign pages and third-party tools sit outside the inventory and become the way in for bad actors.

Bit Discovery’s logo and the line “You can only protect what you know you own.” on navy, beside a city at night printed in blue dots

Bit Discovery not only maps every internet-facing asset a company owns, they watch them for changes -- helping companies secure assets before they become expensive lessons.

And it's a complicated platform, with lots of moving parts. Parts that Hawaii-based Moonlight Labs brought us on to explain in Bit Discovery's marketing collateral.

Bit Discovery’s homepage on 18 September 2021, archived by the Wayback Machine: the heading “Simple.” and “Bit Discovery is simple, fast, and easy to use.” over a screenshot of the product in a browser window, the Acme Asset Inventory, with its totals over a list of domains and a table of hosts.

We wrote and helped with the design of data sheets, spec sheets, and white papers. Each document built on real experiences from account executives, covering the problem, solution, and proof.

Instead of a hard sales pitch, we let the size and depth of the platform make the case.

The one-page data sheet “Attack Surface Mapping Solutions”: a short introduction over five logos, a blue Problem Overview band in three paragraphs, a Solution Overview of six cards with icons, and a pale band of figures at the foot.
The data sheet, September 2021
Over 150 filters, grouped into categories such as Security, Networking, Whois and Web Applications
A forgotten record, promo-2016.example.com, and three questions: why does this asset exist, who is responsible for it, how does it relate to other assets

In addition to sales collateral, we also wrote case studies for Bit Discovery, including covering its work for one of the world's largest social networks that could not be named.

We made sure the case holds up and accurately presents the impressive work -- even without that recognizable logo. We also applied this to use cases presented on the company website.

The one-page customer case study “The Social Network”: a blue header with line drawings over a four-line introduction, then three columns with About, The Challenge and three sections of results, a block of five figures and a pull quote in blue.
The customer case study, November 2021
Bit Discovery’s inventory header for a redacted company domain: 20,000 assets, 90% discovered in minutes
The customer case study page with the customer redacted, a pull quote, and 75%, 1,500 and 100% results
A browser on a Mergers and Acquisitions page in Bit Discovery’s site style: “Know what you are buying before you sign.”, a Map a target company button, and Before the deal, During integration and After close

Bit Discovery was in active development and we had to convey this work through regular feature guides, technical changelogs, and release documentation.

We also had to convey the growth of the platform to its sales team -- something we did using battle cards.

Page 1 of the feature guide “Subscriptions: Organizing Your Asset Inventory”: a photograph of white hexagons beside the title and two short paragraphs, a blue Using Subscriptions band, and How Subscriptions Work in four numbered steps.
Page 1What a Subscription is and how to set one up
Page 2 of the feature guide: Facilitating Collaboration, One-click Data Visualization, Leveraging Risk Priority Variables and Modify Subscriptions, sixteen filter categories as blue icon tiles, and a blue band, Start Automating with Subscriptions, with four automations.
Page 2Sharing, dashboards, filters and automation
Battle card comparing Bit Discovery with crawler-based discovery: the pitch, the gaps, objections and questions to ask
Release notes for version 3.8.0 in Bit Discovery’s guide site style, grouped into New, Improved and API
Technical docs for the HTML contains filter, with a GDPR cookie example query and its results

In 2022, Tenable acquired Bit Discovery for $44.5 million, and the platform became Tenable Attack Surface Management. Congratulations to the Bit Discovery team; we're proud to have been part of the story and look forward to what they build next.

Bit Discovery, now part of Tenable