2026
- Dread It, Run From It, Content Design Arrives All the Same.Saving time or borrowing it? Why delaying content design just means more to undo.From the articleMost companies never do content design at all. When they finally do, it usually starts as a damage assessment — someone reviewing what a developer already built. Content design, in the real world, starts as a review. Like this.
- Proving Email is the Best Deal on Black FridayHow a 5-email sequence moved $22,500 for a dormant, unengaged list.From the articleWe ran a five-email BFCM sequence for a DTC jewelry client after a full year of email inactivity. The campaign reached over 13,000 inboxes and contributed to $22,500 in total promotional sales across email, social, and web.
- Is AI Coming for Our Jobs?It might take over the world but you know, comme ci, comme ça.From the articleThere is no doubt that we are witnessing the inflection point for artificial intelligence. The question is, what lies ahead: A major threat to employment or a catalyst for positive change and productivity? These are uncharted waters.
- Transparency in Product DesignHow some brands use honesty and transparency to create successful products.From the articleTraditional product design often relies on marketing tactics that exaggerate the benefits of a product or service while downplaying its limitations or potential drawbacks.
2018
- Blockchain: Next Generation of the InternetUnderstanding the technology that powers Bitcoin and why it matters beyond cryptocurrency.From the articleBlockchain took the world by storm because of the sheer number of new doors it opened up. A decentralized peer-to-peer system isn't something new but the real-world applications of such a technology and their feasibility was never really tested at a large mainstream platform before.
- Financialization of the Housing MarketHousing has become a preferred commodity for investors and a safety deposit box for the wealthy.From the articleFinancialization of housing means using real estate as a commodity which can be bought and sold as securities rather than a place to live. The fragility of such a system was revealed in the crises of 2008 along with the potential for catastrophic outcomes.
- How Apple is Changing the Tech World For The WorseWhat Apple does usually ends up becoming the industry standard. That's the problem.From the articleApple is one of the biggest tech companies in the world and what it does usually becomes the industry standard. From planned obsolescence to thousand-dollar price tags, the company that was once the epitome of innovation is now leading the industry in the wrong direction.
- The Future of Self-Driving CarsSelf-driving cars are now part of our future and we have to accept it.From the articleSelf-driving cars have always been surrounded by controversy and debate. However, things are starting to change as autonomous technology develops at a rapid pace and opens up a whole new world of possibilities.
- The War on Drugs and Why it FailedWe have lost the War on Drugs. Not as a country, but as humanity.From the articleDeclared by American President Richard M. Nixon in the 1970s, the War on Drugs was supposed to eradicate drug abuse and end all drug-related crimes. Sadly, that's not what it did. The War on Drugs has failed to do what it needed to do and in the process, has destroyed millions of lives.