Launched in 2020 in the middle of a global pandemic, Alliciante grew to millions in revenue despite logistical challenges every step of the way. Alliciante found its rhythm quickly and settled in but as the years went by, things slowed down – what worked before 2022 didn't work anymore in this post-pandemic world.
About the Company
Despite being a relatively young company, Alliciante Jewels is a thoroughbred with pedigree rooting back to a family gold business in the 70s South Korea. Now based out of Los Angeles, Alliciante focuses on bringing high-quality, real gold at an attainable price point – never plated, never filled.
The Challenge
Innovating constantly and consistently takes a significant amount of time and energy. Unable to maintain this, any company will lose ground in a competitive industry. Unfortunately, Alliciante found itself in a similar situation in 2024. That's when the company's founder reached out to House of Brilliant Ideas.
The project was simple – write the web copy for a web redesign, headed by a different agency. We suggested doing a preliminary content design review to find areas of improvement in the current design.
Web Design
Due to the barebones nature of the original design, we began from scratch. Designing each page and component on Figma until we had the core structure of the website complete.
We shared static designs, variants, and high fidelity prototypes using Figma's built-in capabilities to the max. We received feedback, made revisions, and continued working on secondary or supporting pages.
At the end of two months, we had 12 pages and 60 variable components inside Figma – ready to be shipped.
Product Strategy for the Catalog
While we were working on web design, the Alliciante team shared its product catalog with us, including a collection shortlisted for future drops.
The ultimate goal was to make these items live on the website with strong product copy. But before that, we had to build a categorization framework and position each item while staying mindful of the relationships across the catalog.
