A one-of-a-kind product, Arcion filled a gaping hole in the $10 billion market for data replication and protection software. It did so by creating a cloud-native service that could deploy data pipelines for real-time data replication in seconds. But how do you explain a technology that didn't exist a few years ago?
Fast Data. Faster Decisions.
In 2022, Arcion (then Blizz.io) closed a Series A round. With this new funding came the decision for a complete rebrand of the company.
New Features and a New Identity
Zhenni Wu, Arcion's Senior Head of Marketing reached out to Prakhar Singh of House of Brilliant Ideas to take on a massive challenge — develop the entire business messaging, and website copy for Arcion in less than a month.
Discovery
In addition to the messaging, we were also responsible for the content for Arcion's social media and the press for the launch.
The first few days were spent understanding the Arcion platform, its benefits to corporations, and the target audience, as well as doing a brief competitive audit.
Primary Deliverables
The primary deliverables of this project were website copy, social media & PR content, and outbound marketing collateral.
We also did the storyboarding for the launch video, introducing the world's fastest data replication platform in 60 seconds.
Email Marketing
We were responsible for drafting emails for a number of email marketing campaigns for both the launch and multiple events in the coming weeks.
Working with the sales team, we delivered over a dozen thoughtfully composed emails, aimed at generating interest from warm leads to inviting existing partners and customers to upcoming events.
Marketing Collateral
The marketing collateral included messaging to support Arcion's launch and future marketing campaigns, including but not limited to dedicated pages for webinars, in-person events, lead magnets, etc.
Post-work Success
Arcion and Databricks have always been close partners in innovation and an early investor in the company. In November of 2023, Databricks acquired Arcion – the deal valued at a staggering $100 million. We are incredibly happy and proud of this massive achievement and are excited to continue seeing the great things the team at Arcion is doing.
