One company is using conversational AI to bring chatbots back. Not as a pastime but as enterprise-grade communications solutions for billion dollar companies. And here's how they are letting the world know about it.
Before ChatGPT
As we write this, the world has become very different than what it was when this project started.
Back then, ChatGPT wasn't a thing and the word "chatbot" evoked an image of clunky software, limited by technology of the yesteryear. But Master of Code has been revolutionizing the world of conversational AI with its enterprise-grade solutions.
So, how can they convey the inherent purpose and advanced capabilities of their chatbots while navigating the negative connotations of the very word?
About the Company
Master of Code Global is a software development company providing AI-powered conversational solutions to leading companies around the world, including being the official partner of Microsoft and AWS.
Founded in 2004, MOCG has grown to 6 offices around the world and a team of 250 strong. Today, the company specializes in building enterprise-ready chat and voice solutions. MOCG is a major advocate for sharing knowledge through content and already had hundreds of posts on their Medium publication when our partnership began.
Their challenge, however, lay in translating their raw expertise in conversational AI into content that non-tech decision-makers could understand.
Primary Deliverables
The ultimate goal of this partnership was to raise awareness about the capabilities of AI-powered chatbots and to do so with concrete evidence. The best way to do this was to highlight the success of real-world implementations of conversational AI.
Over the course of our engagement, we created a collection of informative, long-form articles. All articles were part of a handful of campaigns including Google RCS, Business Process Automation, Voice Assistants, and for industries such as eCommerce and Finance.
These articles would be cross-posted to Medium for additional exposure and referral traffic to the website.
Until Next Time
We worked directly with Master of Code's Ukraine office, and when our retainer ended, we had a lot of plans for the future, including numerous use case studies and an eBook that we were excited about.
Unfortunately, we understood that our work together would stop, at the very least, for some time. As a business, it's in our interest to keep politics and work separate but keeping quiet here goes directly against our principles.
Our friends and colleagues at MOCG were significantly affected (along with millions of others) by the unprovoked war on Ukraine. We wish safety and stability for everyone and their families in Ukraine.
