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WorkProduct Copy

Smoky Mountain CBD

Rebranding Hemp Products for a Mature Audience

Client
Smoky Mountain CBD
Scope
Product Copy, Brand Messaging, Website Development
On this page

Smoky Mountain CBD was founded to cater to the needs of older adults, something often overlooked by mainstream CBD companies in favor of younger audiences. Join us as we raise awareness surrounding CBD and help bring these products in front of those who need them the most.

Smoky Mountain CBD’s wordmark over hemp-field footage

The Results

Over the course of the engagement, we optimized Smoky Mountain CBD's presence through a combination of unconventional (but white-hat) SEO strategies and quality blog posts.

Through consistent effort, we managed to achieve some remarkable numbers.

Smoky Mountain CBD logo: a green hemp leaf on an orange tile beside the bubbly orange wordmark
Smoky Mountain CBD’s logo

766% Increase in Top Keywords Consistent content scaling, unique strategy, and white-hat on-page optimization

410% Increase in Traffic Expanded search visibility across high-value, competitive search terms.

100% Local SEO Maximized regional presence with a well-rounded local SEO strategy.

Future Proof Setup Established a scalable foundation for compounding, long-term organic growth.

The CBD Encyclopedia blog on Smoky Mountain CBD's store in April 2023, with its first three posts: Does Hemp Seed Oil Contain THC?, What Does 1 Gram of THC Oil Look Like? and Can You Vape Coconut Oil with THC?
The blog of the store we built, April 2023

Art of Content Marketing

Our first goal was to produce some killer blog articles to drive traffic from Google Search and kickstart Smoky Mountain's organic traffic and sales.

The deliverables during this phase were short, to-the-point informative blog posts. However, organic traffic is extremely competitive in this industry.

Delta 8 Distillate is one of the most important products for Smoky Mountain CBD.

So we made sure our article for the target keyword reached the top of Google Search Engine Results Pages (SERPs) within months of publication.

An iPhone with a capture of the Bulk Delta 8 THC Distillate page on Smoky Mountain CBD’s store: a jar of distillate, the product name, and the opening of its description
Bulk Delta 8 THC Distillate, on the store we built
The Website Copies tab of our 2022 tracker: pages grouped under Overview, Partner and Products, from Homepage, COA, About and Formulations to the gummies and capsules, each with its first draft ticked
Our tracker for the website copy, 2022

Flexible Billing

We value client satisfaction more than anything else. And part of that is offering flexibility in billing to help address unique and fluid requirements. Our partnership with Smoky Mountain CBD is a great example of the efficiency of this model.

Since the initial objective of the project was a series of blog articles, we recommended a retainer for 10,000 words, giving us the flexibility to create the perfect article for each target keyword.

At the same time, the client had complete visibility through comprehensive project trackers and assurance of on-time and on-budget project completion.

Success from the content writing prompted Smoky Mountain CBD to extend the project's scope to also include copywriting, website design, and development. An hourly retainer was the ideal choice here.